Price With Clarity & Confidence

Without Second-Guessing.

Price My Biz Toolkit

Elizabeth Ramirez | The Lifestyle Biz


Step 1: Stop Guessing.

Start Charging with Confidence.


 If pricing your services makes you feel anxious, second-guess yourself, or cut your rates before you even hit send—this toolkit is for you.

Here’s the truth:

Confidence comes from clarity, not guessing.

When you:
✅ Know your numbers
✅ Understand the value of your time
✅ Have systems backing your client experience

… you stop apologizing for your rates and start charging what you’re truly worth.

Add up the total when you’re done

Step 2

Calculate Your Pricing

Formula for Confident Pricing:

Total Task Costs + (Overhead & Profit Margin)

Overhead & Profit = typically 20–30% of total cost

Tip:

This is your baseline. You can always add value-based pricing for custom services

Step 3

Build Your Confidence with Systems

Confidence isn’t just about the number, it’s how your business operates.

Check off what you have in place:

  • I have a CRM for proposals, contracts, and invoices (ex: Dubsado, HoneyBook)

  • I use a project management tool to track tasks (ex: Asana, Trello)

  • I use scheduling/automation tools to save time (ex: Calendly, Flodesk)

  • I have a repeatable process for onboarding clients

If you’re missing a few, that’s okay.

Start with one and build from there!

Congrats!

You’ve just created your baseline pricing and taken the first step toward confidence.

Your next step:

  1. Save this worksheet and repeat the process for every service or package.

  2. Create a standard pricing sheet you can use for proposals.

  3. Start sending those proposals with confidence—no more last-minute discounts.